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Prof. Dr. Andreas Baumert
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German as a Plain Language

Ten properties

  1. Written German
  2. Written to address a target audience
  3. Therefore always different – as target audiences are
  4. Created for readers with the lowest reading performance within the target audience
  5. Action-oriented and activity-oriented
  6. Appropriate to the kind of document
  7. Correct German
  8. Stylistically appropriate
  9. As short and detailed as possible
  10. Without blather and swagger

Conference — Saint Petersburg — 2020-10-13

For further information please check my books and articles which are available in German language only:

Plain Language (German)

Letzte Änderung: 28NOV20
www.plain-language.de
baumert@einfache-sprache.info